Clear Brand Messaging
Compelling Website Content
Copy That Converts!
Are you spinning your wheels when it comes to effective marketing?
Do these issues sound like yours?
It isn't easy to know exactly what to say to attract your ideal clients.
Sales stagnate because you aren't staying top of mind.
Website visitors don't turn into clients due to a lack of clarity and weak messaging.
Potential clients are curious but don't clearly know how your services will make their life better.
Take Control Of These Issues With Fabulous Copy!
Yes, You Can Have...
1. A Marketing Messaging Strategy That Works For You.
Be relaxed and confident that your messaging will attract more customers.
2. SEO & UX (User Experience) Optimized Content
Gain higher trust and authority for your company and services.
3. Stronger, Customer-Focused Copy
You'll see more website activity, leading to more leads and clients.
Podcast: The Power of Words - Craig Grossman on Crafting Persuasive Messages
This is a fun conversation I had with Gayla Scrivener on her Live Full Work Fun Podcast. I enjoyed sharing my transformation from owning a gourmet foods sales business to becoming a sought-after copywriter and brand narrative specialist. We covered various topics, including the importance of understanding customer needs, the power of persuasive writing, and how I help clients as a StoryBrand Guide.
Introducing:
Your Fabulous Copy Guide
I understand how frustrating it can be to struggle with:
- Writing content yourself when you don't like writing and rarely have the time for it anyway!
- Muddled brand messaging that makes you the hero, not your clients. (Hint: Client-focused copy is always the best!)
- Limp copy that fails to convert readers to leads and leads to clients.
- Content that should be available to build trust and authority for your brand has just not been written yet.
As your Certified StoryBrand Guide, professional sales expert, and competent copywriter with years of training and experience – you've found a writer you can trust to help you.
So what makes Fabulous Copy Different?
...and better?
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Background
Over 30 years of experience as a Sales Leader, owning and managing Evergreen Fancy Foods, Inc., a specialty foods brokerage company. We progressed from nothing to over $2.5 Million in annual sales, representing over 60 product lines and servicing 150+ retailers in the Pacific N.W. I successfully sold Evergreen in January 2020. My vast experience in business will help you move the needle and win!
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Training
My writing chops include being a Certified SEO, UX (User Experience), and Sales Enablement Copywriting Specialist, trained by American Writers &Artists Institute (AWAI). And I'm a Certified StoryBrand Guide. This fabulous training helps me focus on the big picture and strategically create the finest brand messaging, compelling content, and sales copy you'll find anywhere.
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Experience
Your Easy 3-Step Plan
Towards Fabulous Copy That Converts
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It's Easy to Get the Help You Need.
Here are a few ways we could work together:
DIY Coaching
- Receive the support you need in custom coaching sessions and create your own powerful messaging using the Storybrand framework.
Clear Message Package
- Get customer-focused messaging that converts. Talk about your brand with clarity and confidence!
- Clear Brand Narrative
- Custom One-Liner to talk about your business in any context
- Your Brand Messaging Guide - includes above plus a punchy tag line, home page header copy, and how to use your new messaging in your marketing.
Content/Copy Makeover
- You can have fresh, compelling content -and improved sales copy that actually sells! I'll use my copywriting skills combined with your Brand Story to breathe new life into your website pages and other marketing collateral. Can include:
- Website pages
- Lead Generators
- Email Series –nurture or sales
- Sales Funnels
- Unique Content or Sales Enablement projects
- We'll put together the custom copywriting package you need!
What's Missing From Your Website?
12 Rookie Website Mistakes...And How To Fix Them.
Nearly any business can put up an okay website. The problem is that most of the owners don't know what's missing. Including what parts should be there to attract customers and make visiting their website a pleasant experience. And what keeps visitors there until they take the next steps in their buying journey.
To remedy this problem, I came up with the Top 12 Mistakes I see on websites every day. And simple steps you can take to fix these serious issues. Don't wait - download this Free Ebook today!
What Will Success Look Like To You?
Imagine having clear, compelling messaging that genuinely invites your clients into your story – by showing them how your services solve their real issues. Then, when this "A-ha" moment happens for your prospects, they will gladly take the next steps towards buying your services.
