Clear Brand Messaging
Compelling Website Content
Messaging Strategy That Builds Leads & Sales
When Your Message Isn't Clear, Nothing Else Works.
Most businesses don't struggle because they have bad products or poor service. They struggle because their marketing lacks a clear, strategic message.
Without that clarity, every website page, email, brochure, social post, and sales conversation works harder than it should—and produces fewer results.
That's where a Messaging Campaign comes in.
Instead of creating random pieces of marketing, I help you build a complete messaging strategy that guides prospects naturally through three stages of the buying journey:
Curiosity → Enlightenment (understanding your value) → Commitment
Rather than trying to close the sale immediately, your messaging should build trust in three natural stages: Curiosity, Enlightenment, and Commitment. Each stage answers the questions prospects are asking at that moment, giving them the clarity and confidence to keep moving toward a decision.
Take Control Of These Issues With Fabulous Copy!
Yes, You Can Have...
1. A Marketing Messaging Campaign That Works For You.
Be relaxed and confident that your messaging will attract more clients.
2. AI, SEO & UX (User Experience) Optimized Content
Gain higher trust and authority for your company and services.
3. Stronger, Customer-Focused Copy
You'll see more website activity, leading to more leads and clients.
Podcast: The Power of Words - Craig Grossman on Crafting Persuasive Messages
This is a fun conversation I had with Gayla Scrivener on her Live Full Work Fun Podcast. I enjoyed sharing my transformation from owning a gourmet foods sales business to becoming a sought-after copywriter and brand narrative specialist. We covered various topics, including the importance of understanding customer needs, the power of persuasive writing, and how I help clients as a StoryBrand Guide.
Meet Craig Grossman
Your Messaging Strategist, Copywriter & Marketing Partner
Does any of this sound familiar?
- You've spent hours trying to write your own marketing, but it never sounds quite right—and you don't have time to keep rewriting it.
- Your website and marketing materials describe what you do, but they don't clearly explain why clients should choose you.
- You're investing in marketing, yet your message isn't generating the leads, conversations, or sales you expected.
- You know consistent, trust-building content is essential, but creating it always seems to get pushed to the bottom of your to-do list.
I've been there—and I know how frustrating it is when your marketing isn't producing the results you know your business deserves.
With more than 30 years of sales and marketing experience, I know that successful marketing isn't about clever words or the latest trend. It's about delivering the right message at the right time so prospects quickly understand your value, trust your expertise, and feel confident taking the next step.
That's why I create strategic Messaging Campaigns built on timeless story principles and enhanced by AI. Together, we'll clarify your message, build trust with your ideal clients, and create marketing that guides them from curiosity... to understanding... to commitment.
When your message is clear, your marketing finally starts working the way it should.
So what makes Fabulous Copy Different?
...and better?
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Background
Over 30 years of experience as a Sales Leader, owning and managing Evergreen Fancy Foods, Inc., a specialty foods brokerage company. We progressed from nothing to over $2.5 Million in annual sales, representing over 60 product lines and servicing 150+ retailers in the Pacific N.W. I successfully sold Evergreen in January 2020. My vast experience in business will help you move the needle and win!
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Training
My writing chops include being a Certified SEO, UX (User Experience), and Sales Enablement Copywriting Specialist, trained by American Writers &Artists Institute (AWAI). And I'm a Certified StoryBrand Guide. This fabulous training helps me focus on the big picture and strategically create the finest brand messaging, compelling content, and sales copy you'll find anywhere.
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Experience
Your Easy 3-Step Plan
Towards Fabulous Copy That Converts
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It's Easy to Get the Help You Need.
Here are a few ways we could work together:
DIY Coaching
- Receive the support you need in custom coaching sessions and create your own powerful messaging using the Storybrand framework.
Clear Message Package
- Get customer-focused messaging that converts. Talk about your brand with clarity and confidence!
- Custom BrandScript and Brand Story
- Custom One-Liner to talk about your business in any context
- Your Brand Messaging Guide - includes above plus 3-6 punchy tag lines, word phrase bank, home page header copy, and how to use your new messaging in your marketing.
Content/Copy Makeover
- You can have fresh, compelling content -and improved sales copy that actually sells! I'll use my copywriting skills combined with your Brand Story to breathe new life into your website pages and other marketing collateral. Can include:
- Website pages
- Lead Generators
- Email Series –nurture or sales
- Sales Funnels
- Unique Content or Sales Enablement projects
- We'll put together the custom copywriting package you need!
What's Missing From Your Website?
12 Rookie Website Mistakes...And How To Fix Them.
Nearly any business can put up an okay website. The problem is that most of the owners don't know what's missing. Including what parts should be there to attract customers and make visiting their website a pleasant experience. And what keeps visitors there until they take the next steps in their buying journey.
To remedy this problem, I came up with the Top 12 Mistakes I see on websites every day. And simple steps you can take to fix these serious issues. Don't wait - download this Free Ebook today!
What Will Success Look Like To You?
Imagine having clear, compelling messaging that genuinely invites your clients into your story – by showing them how your services solve their real issues. Then, when this "A-ha" moment happens for your prospects, they will gladly take the next steps towards buying your services.
