E-Newsletters by Fabulous Copy

Electronic Newsletters — or e-newsletters,— are one of the best contemporary marketing tools available to us.  They’re a great addition to any company. E-newsletters are especially useful for professional service firms - such as accountants, lawyers, insurance agents, realtors, and others.

Because of their digital nature, e-newsletters are forwardable; they’re linkable; they’re measurable; they’re archivable, and they’re amazingly interactive.

Here are some benefits of e-newsletters you may not have considered:

• they generate leads
• they can increase sales
• they open up a two-way dialogue between your prospects and your business
• they position a professional service firm as an industry thought leader
• and they provide businesses with content that others can tweet, link to, and share.

Plus, unlike every social media platform on Earth, nobody owns email; it’s a private, completely distributed system.  If a platform like Facebook were to go away, it would not affect your e-newsletter one bit.  Email newsletters are a direct connection to readers, without any third-party making rules or getting in the way.

Of course, most people get email newsletters nearly every day.  So you’ll need an e-newsletter that’s distinctive and stands out from the crowd.  And that’s where I can help as a highly trained Newsletter Copywriter!

People are tired of receiving the self-promoting, irrelevant, “act now while supplies last,” in-your-face junk that characterizes most of what passes for e-newsletters today.

Imagine having a first-class company e-newsletter that is:

• filled with useful, relevant information.
• written in a clear, genuine voice; that reflects what it’s like to do business with your organization.
• helping to grow your practice by focusing on solidifying relationships with your clients and prospects over the long term - not on the hard sell and quick promotions.

Below is a Tunely video I created. It's about a fictitious company called Acme Financial Services. The video shows how starting a company e-newsletter (written by yours truly!) can help them achieve their goals:

 

As your e-newsletter copywriter, I’m up to the challenge of helping you create a valuable newsletter that people anticipate, open, read, and share enthusiastically!

Note:  If you prefer to publish and snail-mail an old-fashioned printed company newsletter, I’d be happy to be your Newsletter Copywriter for this too.

Fabulous Copy E-Newsletter Pricing

E-Newsletter One-Time Setup Fees + First Newsletter Issue

This includes:

• All the meetings necessary to determine voice, audience, strategy, sections, topics, etc.
• All the “set up” writing necessary.  Such as the development of the newsletter name, tag line, welcome letter, signup page, and “about us” section.
• A custom newsletter template to use for each newsletter with your company logo.  Currently, I use Constant Contact; they create beautiful custom templates!
• Email vendor setup, including uploading your email customer and prospects list.
• Writing and delivery of your first newsletter issue.

Total Package Price = $2200 - $4500

Ongoing E-Newsletter Publishing

This could be monthly, quarterly, or however often you wish to publish.  I recommend creating a regular publishing schedule and sticking to it!

Ask me for more details of what’s included for each issue.

Price per issue – if you write the 1^st draft of the main article: $600 – $750

Price per issue – if I write the 1^st draft of the main article: $900 - $1200

If you have any questions about company e-newsletters, feel free to get in touch with me on my Contact Me page.

Do you need a professional copywriter to help create high-quality content for your company or website? I’m skilled in writing sales letters and sales pages, emails, landing pages, case studies, online ads, content pages, and much more. All optimized for SEO of course! Please visit my Services Page for more details.

Fabulous Copy by Craig Grossman

craig@fabulouscopy.com / 509-993-8059