Your Transactional Emails Optimized for UX

Project Scope – Write 5 Transactional Emails/Webpages. Could include subjects like shipping confirmations, cart abandonment, subscription renewals, software upgrades, password reset messages, etc.

Turnaround Time – 2 weeks

What You'll Get – Word documents, one for each notification message

Project Fee - $600 to $1000

Retainer Option – Write 5 Transactional Emails/Webpages each month, a variety depending on the client’s needs.

Retainer Fee - $600 to $1000 per month.

Description - Transactional Emails are notices and important information sent out to a company's customers or leads. You'll see these nearly every day in your inbox.

Here are a few characteristics of Transactional Emails:

• They are triggered by an action or an event. They are not broadcast emails.
• Their primary purpose is to convey information the user needs to know.
• They have higher open and read rates than other emails.
• Many companies do not write these emails with real purpose. Boilerplate messages are too common.

To be more specific about exactly what Transactional Emails consist of, here is a list of 10 different kinds of these important messages:

• Cart Abandonments
• Order Confirmations
• Shipping Confirmations
• Delivery Confirmations
• Customer Feedback Requests
• Password Resets
• General Customer Notifications
• Double Opt-In Messages
• Subscription Renewals
• Software/Feature Upgrades

Each of these transactional messages has its own purpose. There are different methods of creating the best User Experience possible for each message.

Since Transactional Emails are more utilitarian in nature, they have traditionally been written by website designers or engineers. But now, marketers are beginning to realize the value of having a trained UX (User Experience) Copywriter write these messages.

As your UX Copywriting Specialist, here are a handful of principles I will follow when creating your company's Transactional Emails:

• Treat the customer like a real person.
• Put myself in your customer's shoes and acknowledge where she's at right now.
• Lead with what the user wants and expects.
• Give the customer a new offer, but only if it makes sense.
• Include a well-tied-in call to action, if appropriate.

Could your company's Transactional Emails use a more personal touch?

Are you ready to try me out as your Transactional Email Copywriter? If you are considering using Fabulous Copy for other copywriting or content writing projects, this would be a good place for me to start working with your company. We can find out if we are a "good fit"!

Go ahead, let's start a conversation. Get in touch with me on my Contact Me Page today!