List Of Services

Brand Strategy and Website Updates

1. Website Audit- For a nominal fee, I will examine your company website for pages that need updating, missing pages, and ways to improve the website from SEO, UX, and StoryBrand viewpoints.

2. Custom BrandScript - this brand strategy exercise, using the StoryBrand 7-part formula, will create the building blocks for a clear narrative and a more compelling website and other marketing materials. Includes a custom messaging guide showing how to use your BrandScript.

3. Web Page Content Makeover - Using your custom BrandScript I'll create new web page copy that invites customers into your brand story. Having a clear, compelling narrative will make your products irresistible to your potential clients!

Please visit my Home Page for more info about creating BrandScripts and wireframing Web Pages.

 

Sales and Lead Generation

1. Sales Enablement Projects - These help sales teams become more productive and sell more stuff! With projects like Cold Prospecting Email Templates, Follow-up Emails, BattleCards, Sales Decks, Call Scripts, and Proposals, your company sales will take off! View my Sales Enablement Page for more details.

2. Direct Response Sales Letters.  These can be published online via your website or email, or sent by direct mail.

3. Lead Generation PDFs. These helpful guides offer value in exchange for email addresses from your audience. These reports often answer important questions or discuss issues that your products solve for potential clients.

4. Lead-Gen Landing pages. Where leads "land" after clicking on your online ads. Used to generate leads and sales for your products or services.

5. Online Ads – for Facebook and Google PPC ads

6. Video Script Copy – for video sales letters, explainer/demo videos, how-to videos, and testimonial/case study scripts.

 

Email and Social Media Marketing

1. Emails.  These could be direct sales, prep for sale (with link to a promotion), welcome, or onboarding emails.

2. Email Funnels/ Drip Email series/ Autoresponders.  From 3 to 7 emails are sent to prospects in a preset time frame. Could be for a sales or nurturing series, or onboarding emails after buying a product.

3. Social Media – short or long content, video scripts, or ads for Facebook, Twitter, Instagram, or LinkedIn.

 

SEO and UX (User Experience) Optimization

1. SEO – for your whole website or a sales page. As an SEO Copywriting Specialist, I will optimize your content or sales pages to get better rankings on Google search results pages. This will increase traffic to your website! Please visit my SEO Service page for more specifics.

2. UX Copywriting - if your website is easy to read, scan, and navigate, your readers will stay on the site longer and take the next steps in their buying journey. You'll want the best User Experience possible for your audience! See my UX Services Page for specific projects I can help with.

 

Miscellaneous Projects

1. Case Studies - these are success stories from your customers, which tell their before and after experiences with your products and how they have improved their business or life.

2. E-Newsletters - News and useful information for your audience published once or twice per month. I'll make them more interesting than most, so they'll actually be read! See more info about creating e-newsletters here.

 

Please contact me if you have a different project in mind than the services mentioned above.

Once we have an in-depth conversation about your particular project and all the details about your product, company, and your competitive landscape, I will get back to you with a proposal and time frame for completion.  I will also give you a price quote at that time.

Whatever your copy needs are, I will make your product or service shine. 

You’ll surely appreciate the fabulous copy I’ll create for your next project!

• I will use clear and concise language, that’s very customer-focused.
• From attention-getting headlines and subject lines,
• to very benefit-driven copy (meaning “what’s in it for me?”),
• to strong proof through convincing statistics and testimonials.
• All leading to an appropriate call to action your customers will find hard to resist!

 

With my words and expertise, your product or service is sure to be a hit with your prospects!