Your Customers Deserve The Best User Experience Possible!
Build Customer Loyalty With Effective Onboarding Sequences
Project Scope – Write an onboarding series for a subscription service, app signup, or email list signup. Most of the time this is a series of emails, but could include web pages. How many pages depends on the specific situation. Usually includes 3 to 7 messages to your customer.
Turnaround Time – 2 days per message. So an onboarding series with 6 messages would be 12 business days, for example.
What You'll Get – Word documents for each message, and a Word document outlining the sequence strategy.
Project Fee - $160 to $400 per message/page
Description - In the past, we've all probably signed up for a new service or new app and received the product or link to the product with a quick "thank you". Then we never heard from the company again!
This creates a lousy User Experience for the customer and can leave a bad taste in his or her mouth.
Having an Onboarding Sequence as a follow-up to any purchase of your service, app, or for new signups to your email list can improve your customer UX (User Experience) immensely. In particular, Onboarding Sequences can:
- help your users take advantage of what they’ve signed up for, by showing them the benefits of using the service
- build an ongoing relationship with the new user
- increase retention (meaning fewer returns)
- expand your customer upgrade purchases.
These follow-up messages to new customers can also be effective if you sell higher-end physical products, especially if some product training will help the new user.
The typical structure of an Onboarding Series includes:
- A Welcome Letter
- A series of emails/webpages telling the new user about all the benefits of the new service or app, and how to get started using them
- A final message encouraging the user to purchase the premium version of your product.
Additional features of your Onboarding Series could include adding hashtags for social media, contests with prizes, surveys, surprise extras, or easy support links.
Are your company's Onboarding Sequences lacking, or perhaps not even there? Are you getting more returns from new customers than you think you should?
As your Certified UX Copywriting Specialist, I can help your company create effective Onboarding Sequences, or improve the onboarding messages you already use.
Want to discuss this crucial issue with me? Just send me a note on my Contact Me Form today!
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You Deserve To Have Compelling Messaging
