UX Copywriting Services

UX stands for User Experience.  This concept is usually used in terms of how a potential customer experiences a company’s website.

In a nutshell, UX copywriting is all about prioritizing the needs and goals of the website user, even above the goals of the company, if necessary.

Here’s a more formal definition:

User Experience (UX) refers to the overall experience of a person using a product, such as a website, especially in terms of how easy and pleasing it is to use.

 

Sounds simple, right?

The fact is, there’s a lot to making a website user-friendly and easy to navigate and use.  The better your customers’ user experience is on your website, the longer they will stay and visit.  And this means a better chance of conversions, i.e. sales for you!

Marketers are beginning to realize how important having great UX is to their bottom line.  Here are a few statistics:

• 70% of visitors will abandon their purchase if UX is poor.
• 88% of potential customers will not go back to a website after just one bad User Experience
• 84% of people surveyed say being treated like a real person is important to winning their business.
• Superior UX increases visitor-to-lead conversion by 400%.
• Just $1 invested in better UX can yield $100 in return!

(Source: Small Biz Genius: Essential UX Statistics)

 

I want to give you a taste of how a UX Copywriter helps a client’s website to create the best User Experience possible for its visitors.

Before a copywriter even begins to make changes or additions to a website, there are 3 basic Mindsets he or she must keep in mind:

Mindset #1 – Anticipation:

• What was your potential customer doing before arriving on your webpage?  A Google search?  On social media?  Dealing with a personal issue?
• What’s the most likely goal the user is trying to achieve?
• What is likely holding them back from taking the next step?

Mindset #2 – Empathy/Consideration:

• Take off your marketing, copywriting, and business hats, and put yourself in your user’s place…see what he is seeing with fresh eyes.
• How can you connect with the user from where she is now?
• What will create a disconnection, and cause the user to leave?

Mindset #3 – Transparency:

• Provide a “reason why” (like why they should take the next step on your webpage).
• Always back up every claim – with social or statistical proof.
• Help your user self-filter.  Your products/services may not be for everyone, so help her decide whether or not to continue down the “yes” path to buying what you have to offer.

These are just the beginning steps to establishing an excellent user experience for your clients.

I am now certified as a UX Copywriting Specialist.

UX Copywriting is now a proven approach to help your company:

• Create more customer leads
• Increase conversions, or sales
• Improve customer retention, so they will buy from you again.

As your UX Copywriter, I will:

• Bring UX principles to all of your marketing copy
• Take a collaborative approach, meaning working with your marketing and design team to get input and feedback for all components written
• Help you to connect quickly with your readers
• Remove any barriers that might keep users from having an easy, useful experience on your website.

So, do you think your website could use some UX TLC?  If you’d like to learn more, please check out the links to my 4 UX Products listed below:

1. E-commerce Product Pages Done Right

2.  Best UX for Mobile Phones

3. Onboarding Series Optimized for Fabulous UX

4. Your Transactional Emails Optimized for UX

If you have any questions about these, feel free to get in touch with me on my Contact Me page.

Do you need a professional copywriter to help create high-quality content for your company or website? I’m skilled in writing sales letters and sales pages, emails, landing pages, case studies, online ads, content pages, and much more. All optimized for SEO of course! Please visit my Services Page for more details.

 

Fabulous Copy by Craig Grossman

craig@fabulouscopy.com / 509-993-8059