8 Steps to Crafting the Perfect Sales Letter

Man typing feverishly on his laptop.

People who sell stuff get a bad rap. Nobody likes a pushy salesperson. I should know. Before becoming a copywriter, I had my own sales business, selling specialty food products mostly face-to-face to retailers throughout the N.W. states. And yes, I’ve had a few doors slammed in my face! But sales are the lifeblood of…

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