StoryBrand uses the power of story to invite potential clients into your company’s story. The StoryBrand format helps illustrate how you solve your clients’ issues by using your organization’s products or services.
While this sounds simple, you’d be amazed how many businesses make their websites all about their company, with very little about their client’s problems and how they solve them.
Thousands of businesses have used the StoryBrand format to clarify their messaging and, in turn, increase leads and sales. I’m a certified StoryBrand Guide, and I’ve seen firsthand how this system can help organizations tremendously.
Here’s a list of services Fabulous Copy offers using the powerful StoryBrand marketing format:
1. StoryBrand Marketing Report + 1 Hour Consultation
The StoryBrand Marketing Report is an online marketing assessment that takes 15-20 minutes to complete. Your answers will detail the current state of your company’s marketing efforts. This report will show you what you’re doing right, what needs improvement, and perhaps some marketing steps you haven’t completed yet!
I will receive a copy of the results when you do. Then we will meet for a one-hour consultation where I’ll help you:
- Understand the overall purpose of the report
- Interpret your results and offer 2-3 expert insights (i.e., quick wins)
- Provide an action plan (or proposal) on how I can help your organization generate more revenue for your business based on the report's results.
Price - $175
2. The Brandscript Starter Package
In this project, we’ll use the StoryBrand 7-Part Framework to create a Brandscript for your business. This Brandscript will contain marketing talking points you can use for your outward-facing marketing content, including your website, emails, and social posts.
This Brandscript could be for your overall business, a specific product line, or a customer niche you wish to focus on.
The process:
- We’ll have a 60 to 90-minute recorded interview on Zoom with 20 - 30 interview questions.
- We'll review your new Brandscript assets on another call in 3 to 7 days, during which we’ll also discuss any necessary revisions to your Brandscript.
Deliverables:
- Final Brandscript
- Your Brand Story (narrative version of your Brandscript)
- Custom Proposal & Implementation Plan for using your Brandscript
Optional Add-ons:
For a small extra fee, I can also include a custom:
- One-Liner/Elevator Pitch
- Tagline - a catchy phrase for people to remember you by
- Marketing Word Phrase Bank - phrases that connect with your audience but didn’t make it into the Brandscript
- Customer Persona - your target client’s demographics, personality, motivations, influences, interests, and fears/frustrations.
Price - $1050
With Add-ons included (no customer persona) - $1200
With Add-ons + customer persona - $ 1350
3. The StoryBrand One-Liner Workshop
This can be a live or virtual 90-minute paid workshop with your team or group. Learn how to explain what you do that will draw customers in. With the methods learned in this workshop, you will understand how to eliminate confusion in your messaging using the StoryBrand 7-part framework, so that customers finally listen and buy.
This is not just a lecture - it’s very experiential and hands-on!
Deliverable - You’ll create your own One-Liner, which you can use with anyone.
Price - $90 per person
4. The StoryBrand Essential Sales Email Campaign Package
Sending regular, valuable emails is your best opportunity to continue building relationships with potential customers and turning them into paying clients.
But to do this right, you first need a Brandscript to help you identify the main talking points that will attract and keep their attention.
This package includes:
- The BrandScript Starter Package
- 6 Sales sequence emails (including two rounds of customer review and edits)
- May be customized based on your needs, including adding additional campaigns or sequences
Types of Emails included in sales sequence:
- Delivery of asset (like a free report)
- Problem + Solution
- Testimonials
- Overcome an objection
- Paradigm shift - you think it’s this way, but it’s really that way
- Go for the sale with a strong CTA
Price - $2550
Additional emails - $225 each
5. The Essential StoryBrand Sales Funnel Package
Sales funnels are the foundation of your marketing efforts. They are designed to create a smooth path for a new customer lead, building interest and conviction up to closing the sale.
When you clarify your message and create marketing collateral that utilizes this messaging, your business will expand faster.
The Essential Sales Funnel Package includes:
- The BrandScript Starter Package
- (1) One-Liner (can be used as copy for social posts or online ads that point to your landing page)
Choose One:
- (1) Website Landing/Home Page Wireframe -or-
- (1) Lead Generator Report
- (1) 45-minute progress update call
- (1) 45-minute project wrap-up call
Price - $3295
Optional Add-ons: If you’d like to ‘StoryBrand’ other web pages you have or add new ones, I can create the content for these (based on your Brandscript) for $595 per web page.
6. The Complete StoryBrand Sales Funnel Package
This more robust sales funnel package contains all the marketing sales pieces and collateral you’ll need to amplify your leads and sales!
This Complete Sales Funnel Package Includes:
- The BrandScript Starter Package
- (1) One-Liner
- (1) Website Landing Page Wireframe*
- (1) Lead Generator
- (1) Sales Email Sequence (6 emails)
- (1) Nurture Email Sequence (12 emails)
- (3) 45-minute Progress Update + Review calls
- (1) 45-minute Feedback + Project Wrap Up call
- (2) Rounds of edits on each deliverable
You can customize all of the above projects according to your needs.
Price - $9195
Optional Add-ons: If you’d like to ‘StoryBrand’ other web pages you have or add new ones, I can create the content for these (based on your Brandscript) for $595 per web page.
Note: Designing your deliverables or building your actual website is not included in any of these packages. I can have you team up with one of my website designers or developer partners to implement what we’ve created together if needed.
