10 Ways to Create an Easy Process For Your Next Brand Messaging or Copywriting Project
As a 4-year copywriting veteran and a 2-year StoryBrand Guide, I’ve been around the writing project block a few times and experienced many different client situations. I’ve learned some tough lessons over the years. So, I think it’s time I informed potential clients about what to expect when they hire me to write their next…
Make Your Copywriting Piece A Captivating Work of Art
Copywriting Has Become My Art Form of Choice! Before I became a copywriter, I founded and managed a gourmet foods brokerage company. I worked with a team of 5 sales reps and employed a full-time office manager to assist us. Our company, called Evergreen Fancy Foods, Inc., represented over 60 product lines, and we serviced…
8 Steps to Crafting the Perfect Sales Letter
People who sell stuff get a bad rap. Nobody likes a pushy salesperson. I should know. Before becoming a copywriter, I had my own sales business, selling specialty food products mostly face-to-face to retailers throughout the N.W. states. And yes, I’ve had a few doors slammed in my face! But sales are the lifeblood of…
7 Tips for Creating a Careers Page That Attracts Top Talent
Are you happy with your company’s Careers web page? Many companies seem to create this vital page as an afterthought. It sometimes looks like a college summer intern wrote it just to have a place to post jobs for the company. There may be a few sentences about the company’s mission and how much they…
Write Compelling Job Descriptions That Attract The Right High-Quality Candidates
Are your company’s job descriptions more boring than reading your local phone book out loud (remember phone books?)? Or do they read like desperate pleas for help? The challenge with many job descriptions is that they focus primarily on the company hiring, and very little on what job candidates want or need. If you want…
Images: How To Find, Capture, and Add Pizzazz to Your Next Content Article
As a business owner or marketing manager, I’m sure you know that incorporating images into your content and sales copy adds value to the piece you’re writing. Having all text with no images to break up the text makes any blog post, content piece, or even a long email more difficult to read. And more…
Interviewing Clients? Transcribe It To Save Hours Writing Your Content
A lot of B2B and B2C writing involves interviewing your client and then using this material in your content or sales copy. But how do you access all the excellent information your interviewee tells you? In the old days, there was no other choice except to take accurate and fast notes during your interview. But…
Want To Expand Sales? Build A Lead Generation Funnel In 3 Simple Steps
All businesses depend on increasing their sales to grow their companies. The best way to do this is to have a steady flow of consumers (for B2C) or other companies (for B2B) that are interested in your products or services. These are commonly known as sales leads. Sales departments depend on these leads to make…
3 Simple Steps To Create A Memorable One-Liner
A one-liner is a concise statement you can use to clearly explain what business you’re in and what you offer. It is the most powerful tool you can use to make potential clients curious about your brand. It is also known as your “elevator pitch”. A one-liner may seem simple to create, but may lose…
9 Steps To Achieve Sales Enablement Nirvana
What is Sales Enablement all about? Here’s a good definition: A part of Sales Enablement (SE) content is known as Sales Enablement Copywriting. This consists of content and copy written specifically to help sales departments save time and easily close sales. These writing projects include cold prospecting email templates, follow-up email templates, battle cards, sales…
Get the Words That Will Help Your Business Win
