My Best Samples

Below you will find skillful samples of my best copywriting work so far. You will see a broad variety of projects that show how well I can write compelling copy...for different situations. Just click on each link to see the full sample.

 

Promotional Email for Grossman & Associates about inflation impacts and ways to deal with it.

 

Email + Financial Survey for Grossman & Associates, a financial planning company owned by my brother, Stuart Grossman. Includes a free book offer if the client responds to the survey!

 

Blog Article for Doorsey, a new real estate platform in Spokane, WA. The title is Transparency - How E-commerce Companies Are Taking The Risks Out Of Buying Online.

 

Blog Article for my website entitled: Influence: The 7 Most Powerful Ways To Persuade Your Audience. Includes ways to incorporate these forms of persuasion in your marketing and copywriting.

 

About Us Web Page for Provisioners Warehouse, Seattle, WA. I used the StoryBrand principles to draw new clients into Provisioner's story for maximum impact.

 

E-book Forward & First Chapter for Symbio, a business consultant firm in Spokane, WA. I was a Ghostwriter for this project. The first chapter is all about dysfunctional organizations.

 

Online Ads samples created for Barefoot Writer's Club, a professional writer support group affiliated with American Writer's and Artists Institute. These include 4 types of online ads:

• Insert Ads (inside E-Zines and E-Newsletters)
• a Pay Per Click Ad (for Google searches)
• a Banner Ad (for websites)
• and a Facebook Ad.

 

Lead Gen Landing Page I wrote for AWAI. To acquire leads for their Barefoot Writer's Club by offering a free report, Nine Proven Opportunities to Make a Very Good Living as a Writer (Starting Now)”.

 

B2B Blog Article for MarketTime, a Saas company that makes a robust omnichannel e-commerce system for brands and manufacturers that market to retailers. One of four articles I wrote for them. This one is titled What's More Effective: Hiring My Own Sales Team Or A Sales Agency?

 

SEO Magnet long-form content I wrote for AWAI. It's 4 chapters of an 8 chapter resource entitled The Ultimate Guide to SEO Content Writing. These are big topics written in-depth and completely optimized for SEO. This guide will attract a lot of traffic to AWAI's website, hence the name 'SEO Magnet'. Includes lots of charts, graphs, and images to keep readers from pogo-sticking off the page! At the start of each chapter, you'll also see all the 'backend' SEO aspects such as the keyword, title tag, meta-description, and URL for each chapter.

 

Online Video Script for Barefoot Writer's Club. This is a one-minute video script that includes a visual description and audio copy for each scene. At the bottom is a brief description of the landing page this video would link to. You will also see the YouTube video title and video description if this video is uploaded to YouTube. (Note: this was created as part of a Professional Development Course from AWAI).

 

Long-Form Sales Letter for Basketball Yoga Blast: this complete sales letter was written for a fictitious company called FitR, Inc. Their fictitious exercise program combines the best that Yoga and Basketball drills can offer together, available as a download or 6 DVD set. Other essential elements of long-form sales letters were added to the letter. These include:

• an Order Device with a guarantee
• a Lift Note from an exercise expert
• a Buckslip Premium Note offering an extra bonus gift if the program is ordered in the next 10 days
• plus Envelope Teaser copy if this sales letter is mailed to potential prospects.

All written as part of a foundational Professional Development course through AWAI.

 

Sales Enablement Battlecard for Advantage Kitchenware Toasters. Includes elevator pitch, talking points, and overcoming objections. Very helpful for sales teams!

 

Social Media/Facebook Posts for American Writers and Artists Institute (AWAI). Includes a Short Post, Long Post, and Video Script Post, all to generate leads by receiving a free report. Written as part of a Professional Development course through AWAI.

 

You can also check out my full List of Services Offered if you wish.

Fabulous Copy by Craig Grossman / email: craig@fabulouscopy.com / phone 509-993-8059